Gensource Potash Releases Audited Financial Statements and Management’s Discussion and Analysis for the year ended December 31, 2022

Gensource Potash Releases Audited Financial Statements and Management’s Discussion and Analysis for the year ended December 31, 2022

NOT FOR DISTRIBUTION TO U.S. Information WIRE Providers OR DISSEMINATION IN THE UNITED STATES

SASKATOON, Saskatchewan & LONDON, April 03, 2023–(Business WIRE)–Gensource Potash Company (“Gensource” or the “Organization”) (Goal/TSXV: GSP), a fertilizer development firm concentrated on sustainable potash generation, announces that it has released its Audited Fiscal Statements and Management’s discussion and Analysis (MD&A) for the year finished December 31, 2022.

The detailed benefits of the Audited Monetary Statements and MD&A are accessible beneath the Company’s profile on SEDAR (www.sedar.com) and on the Company’s web page (https://gensourcepotash.ca/financials-and-presentations/). The highlights in this release really should be go through in conjunction with the Audited Economical Statements and MD&A. The MD&A supplies an evaluation of comparisons with past durations, traits influencing the organization and possibility things.

Summary of Crucial Functions Throughout Q4 2022 and the calendar year ending December 31, 2022

  • World-wide food items security, electrical power prices and money markets arrived at unprecedented concentrations of disruption and volatility in 2022. The onset of war in continental Europe placed substantial pressure on world wide source chains and exports of critical agricultural commodities, food stuffs and strength. Noticeably impacted locations include: World wide grain stocks – Grain stock-to-use ratios continued a six-calendar year decrease achieving the lowest degree in more than 25 a long time.

  • Food items prices – Agricultural commodities (foods) rates trended well higher than common levels, delivering an incentive for farmers to increase planted acreage and make improvements to yields.

  • Fertilizer – Russia’s war on Ukraine resulted in a fertilizer supply shocks in nitrogen (driven by deteriorating purely natural gasoline source in Europe) and for potash (pushed by inaccessible supply from Eastern Europe). According to industry sources, potash shipments from Japanese Europe declined by some 11 million tonnes because of to sanctions on Belarus and banking constraints on Russia.

As a final result, Global Incumbents and Non-public Fairness Groups are exhibiting heightened desire in the Company’s immediate source product which utilizes modular, scalable and minimal-environmental-impact potash output strategies.

  • On December 30, 2022, the Corporation done the movement-by means of part of the non-brokered personal financing announced on December 1, 2022. The Business issued 2,400,000 flow- by means of shares at a cost of $.20 per share for mixture gross proceeds of $480,000.

  • Subsequent to December 31, 2022, the Firm shut the second and ultimate closing of the non-brokered personal placement. The Organization issued 11,969,998 Models for aggregate gross proceeds of $1,795,499.70. Every single Device consists of one popular share in the capital stock of the Organization (a “Widespread Share”) and 1 Common Share acquire warrant of the Firm (a “Warrant”). Each total Warrant is exercisable for just one Popular Share (a “Warrant Share”) at an exercising price tag of $.30 for each Warrant Share for a period of time of 24 months subsequent the date of issuance

  • The Organization innovative their business romance with Nekaneet 1st Country. The strategic relationship with Nekaneet 1st Country was formalized by its participation in Gensource’s not too long ago closed personal placement (see news launch dated January 31, 2023). The romance encompasses equity possession in Gensource and as a result a direct desire in the advancement of the Gensource potash jobs in Saskatchewan.

  • The Firm had money of $337,831 as at December 31, 2022 as opposed to $209,536 at September 30, 2022 and $1,712,19 at December 31, 2021.

Even further info on Gensource Potash Company can be identified at www.gensourcepotash.ca
Adhere to us on twitter @GensourcePotash

About Gensource

Gensource is a fertilizer progress firm based in Saskatoon, Saskatchewan and is on monitor to come to be the next fertilizer manufacturing organization in that province. With a modular and environmentally main solution to potash production, Gensource thinks its technical and company design will be the long run of the business. Gensource operates beneath a business approach that has two important factors: (1) vertical integration with the marketplace to assure that all output ability developed is directed, and pre-sold, to a particular industry, eradicating industry-facet danger and (2) complex innovation which will permit for a modular and economic potash generation facility, that demonstrates environmental leadership in the market, making no salt tailings, for that reason eliminating decommissioning possibility, and necessitating no area brine ponds, thus eradicating the single largest and destructive environmental facet of potash mining.

Neither the TSX Enterprise Exchange nor its Regulation Expert services Provider (as that expression is outlined in the policies of the TSX Enterprise Trade) accepts responsibility for the adequacy or accuracy of this launch.

Warning About Forward-Hunting Assertion

This news release may perhaps consist of forward searching details and Gensource cautions audience that forward- hunting information and facts is based on certain assumptions and risk aspects that could bring about genuine results to differ materially from the expectations of Gensource bundled in this news release. This information launch features specified “forward-on the lookout statements”, which generally, but not constantly, can be recognized by the use of words this kind of as “thinks”, “anticipates”, “expects”, “estimates”, “may well”, “could”, “would”, “will”, or “plan”. These statements are based mostly on information currently out there to Gensource and Gensource presents no assurance that actual benefits will satisfy management’s anticipations.

Ahead hunting statements involve estimates and statements with regard to Gensource’s future designs, goals or targets, to the outcome that Gensource or management expects a said ailment or outcome to happen, like any offering of securities by Gensource. Because forward-searching statements are dependent on assumptions and deal with foreseeable future situations and ailments, by their pretty mother nature they include inherent hazards and uncertainties. True results could differ materially from people now anticipated in this sort of statements for quite a few factors this sort of as: failure to finance the Tugaske Task or other jobs on terms which are economic or at all failure to settle a definitive joint venture arrangement with a occasion and advance and finance the Tugaske Project improvements in typical economic situations and circumstances in the fiscal marketplaces the potential to obtain and supply off-take agreements changes in demand from customers and selling prices for potash litigation, legislative, environmental and other judicial, regulatory, political and competitive developments technological and operational problems encountered in connection with Gensource’s activities an incapability to forecast and counteract the results of COVID-19 on the business enterprise of Gensource, together with but not confined to the effects of COVID-19 on the selling price of commodities, funds current market problems, restriction on labour and international travel and offer chains, failure to acquire necessary regulatory approvals and other matters mentioned in this news release and in filings built with securities regulators. This list is not exhaustive of the things that may perhaps influence any of Gensource’s forward-wanting statements. These and other variables should be regarded as thoroughly, and visitors should really not place undue reliance on Gensource’s ahead-wanting statements. Gensource does not undertake to update any forward-seeking assertion that may be designed from time to time by Gensource or on its behalf, apart from in accordance with relevant securities legal guidelines.

Watch resource edition on businesswire.com: https://www.businesswire.com/news/residence/20230402005043/en/

Contacts

For more facts on Gensource Potash, be sure to get in touch with:

Gensource Potash Company
Mike Ferguson – President & CEO
+1-306-974-6414

Strand Hanson Limited (Nominated & Fiscal Adviser)
Ritchie Balmer / Rory Murphy / Charles Hammond
+44 () 20 7409 3494

Peel Hunt LLP (Broker)
Ross Allister / David McKeown / Ga Langoulant
+44 () 20 7418 8900

Camarco (Financial PR)
Gordon Poole / Charlotte Hollinshead / Lily Pettifar
+44 () 20 3757 4997

For any push enquiries remember to get hold of us on gensource@camarco.co.united kingdom

Busting myths around wealth management’s DEI problems

Busting myths around wealth management’s DEI problems

From deficiency of comprehension to owning the incorrect academic track record, there is a prolonged record of go-to explanations offered up for why females and persons of color can’t be leaders inside of economical products and services.

But are individuals reasons fact, fiction or merely excuses to retain the status quo? On Feb. 8 , four professional girls in wealth management tackled — and busted — the myths head on.

Led by Tonia Bottoms of BNY Mellon | Pershing, the just about hour-extensive panel discussion kicked off the sixth once-a-year Diversitas Symposium hosted by the College of Akron, in Akron, Ohio. Considering that its establishment in 2016, Diversitas has hosted a financial understanding symposium to assemble wealth administration veterans and emerging expertise with occupation influencers and students checking out the profession. 

Bottoms, a running director and senior controlling counsel for BNY Mellon | Pershing, was joined on the panel by BNY Mellon | Pershing Director and Small business Enhancement Officer Becky Kariuki Lenox Advisors Senior Vice President Marvine Laurent and Cetera Investors Vice President and Branch Manager Fanci A. Worthington.

Leaping into the dialogue, Bottoms asked the ladies to go over the fantasy of needing to deeply recognize work inside money products and services just before pursuing just one. 

Bottoms believes her possess results, like the success of numerous others who offered through the symposium, is a immediate counter to that declare.

“I think there’s this perception that all people needs to be a broker. Or on a buying and selling desk. Or they have to be undertaking some type of profits to be in economical providers. And I, myself, am a great illustration of that mythbuster,” Bottoms reported. “I’m a law firm by background. And I do not feel I could have explained in legislation university the position that I have today. And so the prospects across economic products and services … the aperture is so a lot broader than I feel people presume.”

Worthington, who was released to the monetary subject in the third quality when cleaning up all around her parent’s firm, formally entered the business in 1999. Even with getting on the sales aspect for 25 a long time, she reported she is an entrepreneur at heart, and offering is just one particular component of the job.

And for any person declaring that there is only 1 way to try in this sector, Worthington experienced a easy concept:”Don’t feel the hype.”

“You will not have to be a stats key to do a large amount of the roles that are inside of of money products and services. And it really is a fantastic business for ladies to be in. I think, individually, we are extremely very good as financial advisors, and I also believe that we’re quite great at being able to converse in a way that quite a few men and women can fully grasp,” she reported. “It is really these kinds of a great industry to be in and it receives variety of a terrible rap out there for being this one-sided point (the place) you have to be a math important. I was not a math main. I was a theater main. 

“So you really don’t have to be this math genius to be in fiscal products and services,” she ongoing. “And you also really don’t have to be in sales if you never want to be. But if you do want to be in profits, you have this avenue that is just fantastic for gals. And for anybody that’s at any time seasoned boundaries, you prevail over people by yourself. There is certainly no just one halting you from overconfidence.”

One more fantasy addressed during the panel was the concept that obtaining results in enterprise and possessing a beneficial effect on your group cannot coexist, as if a single or the other has to be picked. 

In debunking that myth, Kariuki discussed that problems like the COVID pandemic, civil unrest and the ongoing financial downturn have exposed inequality as a systematic risk. 

“And I am positive all of us in this space have seasoned the effect of a single of those people components in some kind or one more. The good information is we, and when I say we I imply financial institutions, are uniquely positioned to have a sizable affect on a lot of of these social challenges mainly because of our important role in society,” she said, incorporating that the operate they do can immediately affect the potential of people to take care of revenue, make prosperity and modify life for the much better across the world. 

“And sure, we do this since it truly is the proper matter to do. But there’s also a powerful business case for generating methods to deal with troubles that influence the group,” Kariuki said. “I outlined that I am initially from Kenya and fintech has definitely adjusted the video game in Africa. To an extent that may possibly surprise a ton of people today in this area. The greater part of the population in Kenya these days, together with in the most distant pieces of the country, manage the greater part of their money transactions on an app (and) as very long as you have a smartphone, you have obtain to invest in products and products and services. 

“Which is opened up a earth of obtain to persons who would usually be unbanked. So we can certainly bust that fantasy nowadays to say that not only do we have a powerful business enterprise circumstance in this article to positively impression the group, but we are undertaking it.”

In busting the fantasy that one particular have to have a unique academic qualifications or appear from a major Ivy to make it in wealth administration, Laurent said skill established will often trump who handed you your diploma or what space of research is published on it.

“It is about bringing a spirit of excellence and just lifelong discovering. The certifications can arrive in the willingness to go out and find out one thing else,” she said. “I was talking to our recruiter about this, and she described … that she’s seen anything from retail men and women to own trainers and instructors and lawyers who have appear into this profession.”

Laurent explained she also leanred that for quite a few businesses, your schooling is not the conclude all be all.

“They have been having (candidates) fill out these attribute forms simply because that was far more significant than the working experience sorts in on the lookout for that transferable ability set,” she stated. “So I assume that we can say you really don’t have to appear from an Ivy League (and) you do not have to have a finance diploma to function. Whether it truly is in a supporting position or even customer going through.”

Diversitas has held three in-particular person occasions on the College of Akron campus. In 2020, the initial nationwide Diversitas Symposium held on the net attracted 22 husband or wife universities, 5 corporate sponsors and much more than 600 attendees.

Other concerns tackled for the duration of the 2023 function incorporated addressing the different paths that can lead to a flourishing occupation in wealth management and how to successfully navigate the market after you have damaged through.

Making Data Wealth Management’s Technology Hub

Making Data Wealth Management’s Technology Hub

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Technological innovation has grown to be an essential element of the prosperity administration marketplace. At to start with it advanced about portfolios and investing. Later it aided monetary solutions businesses deal with their purchasers, and firms began developing technology stacks for their client relationship management platforms.&#13

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Currently, increasing wealth administration companies will have to change the aim of their technologies again from the shoppers to the data, claims Chris Zuczek, chief products officer at Skience, a prosperity administration fintech company.&#13

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“There are complications, while, and a person is that knowledge is not pretty,” he claims. “You never see it when you make a sale or when you go to get something—you really don’t search at the details, you seem at all the bells and whistles, suitable? You feel about the speed of the car or truck, or how it seemed, but not the motor when you bought a new car.

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“Over time, the business has been recipients of data from outdoors sources—from the custodian, from the client—so infrastructure was built to provide knowledge in, but not to process it, or share it.”

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As a final result, companies have layered on technologies that don’t speak to just one yet another. That’s led to what Zuczek calls the “frankenstack”—an amalgamation of devices that may possibly or may not operate effectively in isolation but has little skill to move information and facts along. As a result, corporations have had to acquire layers of redundant software program, employ the service of extra workers and shell out extra time coming into and re-coming into details.

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Isolated information prospects to inconsistencies, Zuczek states.

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“For the identical account, you could possibly get two distinct answers in two different systems—so account No. 1 may possibly have $4 in procedure just one and $5 in technique two—are they equally erroneous? Which one particular is appropriate?” he asks. “It’s not an easy dilemma to resolve.”

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There’s a further reckoning coming for fiscal corporations playing capture-up. Numerous industries have been constructed or redesigned around data—today, the way men and women store, the way they day and socialize, the way they eat, the videos and television they look at, even their world wide web-searching can be harnessed by businesses to generate knowledge factors, and these can then be utilised or monetized.

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Due to the fact it has to collect so a lot info to provide clients successfully, to commit and to comply with rules, the fiscal market has presently been gathering valuable and worthwhile info for a long time on portfolios, marketplaces, client demographics and behavioral information—but it has not been executing so with substantially imagined about how that information may be employed by the tech.

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Make It Useful           
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“The prosperity management market is awash with data but starved of insight,” suggests Adrian Johnstone, co-founder of Practifi, a company management platform for the wealth administration business. “We have so considerably details but minimal clarity on how to regulate it and what to do with it.”

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The industry’s difficulties with this began early—because information has not been portion of the dialogue in most corporations, most money advisors don’t have the capability to create a potent tradition all over gathering or retaining it.

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As a consequence, firms are not only dealing with information isolated in various technological silos, claims Johnstone, but also incomplete and faulty info. For the reason that information is not pretty, companies normally feel about investigation and use scenarios right before they confront the very important troubles of how details is collected, processed and saved. As a end result, they carry on to accumulate extra info that is of small use. Some of this is simply because small business leaders place the cart forward of the horse—they aim additional on how data is likely to improve their organization or grow their revenue with no investing plenty of time imagining about how they get correct, handy and moveable figures.

Barron’s Top 1200 Advisors Ranking: How RBC Wealth Management’s Ann Marie Etergino Helps Women Achieve Financial Independence Amid Market Volatility

Barron’s Top 1200 Advisors Ranking: How RBC Wealth Management’s Ann Marie Etergino Helps Women Achieve Financial Independence Amid Market Volatility

Ann Marie Etergino, RBC Prosperity Administration


Photography by Greg Kahn

Textual content measurement

Beijing State-owned Cap Op and Mgmt Ctr Inv — Moody’s assigns A1 to Beijing State-owned Capital Operation and Management’s guaranteed notes

Beijing State-owned Cap Op and Mgmt Ctr Inv — Moody’s assigns A1 to Beijing State-owned Capital Operation and Management’s guaranteed notes

Rating Action: Moody’s assigns A1 to Beijing State-owned Capital Operation and Management’s guaranteed notesGlobal Credit Research – 14 Feb 2022Hong Kong, February 14, 2022 — Moody’s Investors Service has assigned a rating of A1 to the proposed senior unsecured notes to be issued by Beijing State-owned Capital Operation and Management Center Investment Holdings Limited and guaranteed by Beijing State-owned Capital Operation and Management Company Limited (BSCOMC, A1 stable).The proceeds will be used for repayment of existing indebtedness.The rating outlook is stable.RATINGS RATIONALE”The A1 rating of the proposed notes reflects the unconditional and irrevocable guarantee from BSCOMC and the fact that the notes will rank pari passu with BSCOMC’s senior unsecured obligations,” says Gloria Tsuen, a Moody’s Vice President and Senior Credit Officer.”The proposed guaranteed notes will not materially increase BSCOMC’s overall debt level; instead, they will improve its liquidity and debt maturity profile,” adds Gloria, also Moody’s International Lead Analyst for BSCOMC.BSCOMC’s A1 issuer rating primarily combines (1) its baa1 Baseline Credit Assessment (BCA); and (2) Moody’s assessment of a very high likelihood of support from, and high level of dependence on, the Beijing government and ultimately the Government of China (A1 stable), which results in a rating that is three notches above its BCA.Moody’s very high support assessment reflects the following: 1) BSCOMC is the largest state-owned enterprise (SOE) in Beijing, accounting for more than half of total SOE assets under Beijing State-owned Assets Supervision and Administration Commission (SASAC) ; 2) BSCOMC is 100{21df340e03e388cc75c411746d1a214f72c176b221768b7ada42b4d751988996} owned by the Beijing government via Beijing SASAC and positioned by the government as its key state-owned capital operation company; 3) a number of BSCOMC’s underlying investments have high strategic importance to the Beijing government; 4) BSCOMC is mandated to manage the Government of Beijing Investment Fund; and 5) BSCOMC has a track record of support from the government.The support assessment also considers the reputational and contagion risks that may arise if BSCOMC were to default, given BSCOMC’s close linkage with the Beijing government, which runs the capital city of China.As such, Moody’s believes that the central government is likely to support efforts by the Beijing government to seek ways to prevent BSCOMC from defaulting, and thus, avoid the risk of disruption to the domestic financial markets. This support can take various forms, including government subsidies, capital or asset injections, and loans from policy as well as state-owned banks.The high dependence level reflects the fact that BSCOMC and the central government are exposed to common political and economic event risks.BSCOMC’s BCA of baa1 is underpinned by its large and diversified investment portfolio, sound investment track record, and prudent financial management, as indicated by its low market value-based leverage (MVL) of around 14{21df340e03e388cc75c411746d1a214f72c176b221768b7ada42b4d751988996} as of the end of September 2021.However, BSCOMC’s BCA is constrained by its high geographic concentration in China and moderate credit contagion risk from some key investees with high financial leverage, such as Shougang Group Co., Ltd. Moody’s expects that BSCOMC would provide liquidity support to such key investees if necessary. But the support to these entities will ultimately come from the government.Moody’s estimates that BSCOMC had an adjusted portfolio value of around RMB407 billion as of the end of September 2021. Its investments span a wide range of industries, including steel, asset management, regulated electric and gas utilities, toll roads, consumer goods, building materials, automobile manufacturing and financial services. These investments provided BSCOMC with an average dividend income of around RMB7 billion per year during 2016-21.In addition, BSCOMC has demonstrated a sound investment track record, which includes successfully developing new businesses, achieving the public listings of its major investees and achieving good returns from its market-oriented investment funds.BSCOMC has a prudent policy on financial management. The company’s debt position and leverage at the holding company level remain largely stable over the past 5 years.Moody’s expects that BSCOMC will have major investment needs of around RMB20 billion-RMB25 billion at the holding company level in 2022, primarily for new equity investments in Beijing SOEs as well as Government of Beijing Investment Fund. Such investments will continue to be partly supported by capital grants from the Beijing government.Moody’s expects BSCOMC’s MVL and adjusted (funds from operations [FFO] + interest)/interest coverage to stay at around 12{21df340e03e388cc75c411746d1a214f72c176b221768b7ada42b4d751988996}-14{21df340e03e388cc75c411746d1a214f72c176b221768b7ada42b4d751988996} and around 2x-3x, respectively, over the next 1-2 years. Such metrics are appropriate for its baa1 BCA.BSCOMC’s cash and wealth management products at the holding company level of around RMB22 billion as of the end of September 2021 are insufficient to support its short-term debt of around RMB25 billion, including guaranteed debt. But this is counterbalanced by BSCOMC’s strong access to bank credit and the capital markets, because of its status as a high-profile SOE owned by the Beijing government.BSCOMC’s issuer rating also takes into account the following environmental, social and governance (ESG) considerations.BSCOMC has moderate exposure to environmental risk factors because 20{21df340e03e388cc75c411746d1a214f72c176b221768b7ada42b4d751988996} of the company’s investment portfolio focuses on the steel industry. Steel makers in China face increasingly stringent requirements on carbon emissions and heightened costs. Nevertheless, BSCOMC’s investment portfolio covers a wide range of industries, in addition to steel, that have low exposure to environmental risk. The sizable portfolio and good business diversification provide some stability to the company’s portfolio value and dividend income stream.BSCOMC has moderate exposure to social risks related to demographic and societal trends because 11{21df340e03e388cc75c411746d1a214f72c176b221768b7ada42b4d751988996} of the company’s investment portfolio focuses on regulated electric and gas utilities. However, BSCOMC’s well-diversified investment portfolio can mitigate the volatility in business and financial performance arising from certain investees. Meanwhile, because most of the investments are concentrated in Beijing, BSCOMC can benefit from the city’s well-developed economy and increasing population.In assessing BSCOMC’s governance risk, Moody’s takes into consideration its 100{21df340e03e388cc75c411746d1a214f72c176b221768b7ada42b4d751988996} ownership by the Beijing government. BSCOMC demonstrates a prudent investment approach and sound risk management. The company has refrained from expanding aggressively despite its abundant financial resources. Despite its unlisted status, BSCOMC — as a domestic bond issuer — regularly discloses its financial information.The stable outlook reflects 1) the stable outlook on the China sovereign rating; and 2) Moody’s expectation that BSCOMC will prudently manage its investment and that its leverage will remain appropriate for its baa1 BCA.FACTORS THAT COULD LEAD TO AN UPGRADE OR DOWNGRADE OF THE RATINGSBSCOMC’s rating could be upgraded if the Beijing government and ultimately the Chinese government’s ability to provide support strengthens, which would be illustrated by an upgrade of China’s sovereign rating, in the absence of a weakening of BSCOMC’s BCA.BSCOMC’s BCA could be upgraded if BSCOMC’s investment portfolio materially improves, including an enhanced credit quality of key investees, and stronger business and geographic diversification of its investment portfolio.Credit metrics that will lead to an upgrade of its BCA include an adjusted MVL below 10{21df340e03e388cc75c411746d1a214f72c176b221768b7ada42b4d751988996} and FFO/interest coverage higher than 4.0x on a sustained basis.However, a BCA improvement alone will not trigger a rating upgrade, given that BSCOMC is already rated at par with the sovereign.BSCOMC’s rating would be downgraded if the Beijing government and ultimately the Chinese government’s ability to provide support weakens, which would be illustrated by a downgrade of China’s sovereign rating.BSCOMC’s BCA could be downgraded to baa2 if it embarks on aggressive debt-funded investments, or there is a substantial weakening in the credit quality of its major investees.Credit metrics indicative of downward pressure on its BCA include an adjusted MVL exceeding 15{21df340e03e388cc75c411746d1a214f72c176b221768b7ada42b4d751988996}-20{21df340e03e388cc75c411746d1a214f72c176b221768b7ada42b4d751988996} and FFO/interest coverage lower than 1.5x for a prolonged period.However, such a moderate weakening in the company’s BCA is unlikely to immediately lead to a downgrade of its rating, given the very high likelihood of government support.The methodologies used in this rating were Investment Holding Companies and Conglomerates published in July 2018 and available at https://www.moodys.com/researchdocumentcontentpage.aspx?docid=PBC_1125855, and Government-Related Issuers Methodology published in February 2020 and available at https://www.moodys.com/researchdocumentcontentpage.aspx?docid=PBC_1186207. Alternatively, please see the Rating Methodologies page on www.moodys.com for a copy of these methodologies.Established in 2008, Beijing State-owned Capital Operation and Management Company Limited is a wholly-owned capital operating company under the Beijing municipal government. It is an important platform for managing state-owned assets and capital on behalf of the government, aiming to securitize and maximize the value of these state-owned assets. Moody’s estimates that BSCOMC’s investment portfolio had a total portfolio value of RMB407 billion as of the end of September 2021.The local market analyst for this rating is Yuting Liu, +86 (106) 319-6530.REGULATORY DISCLOSURESFor further specification of Moody’s key rating assumptions and sensitivity analysis, see the sections Methodology Assumptions and Sensitivity to Assumptions in the disclosure form. Moody’s Rating Symbols and Definitions can be found at: https://www.moodys.com/researchdocumentcontentpage.aspx?docid=PBC_79004.For ratings issued on a program, series, category/class of debt or security this announcement provides certain regulatory disclosures in relation to each rating of a subsequently issued bond or note of the same series, category/class of debt, security or pursuant to a program for which the ratings are derived exclusively from existing ratings in accordance with Moody’s rating practices. For ratings issued on a support provider, this announcement provides certain regulatory disclosures in relation to the credit rating action on the support provider and in relation to each particular credit rating action for securities that derive their credit ratings from the support provider’s credit rating. For provisional ratings, this announcement provides certain regulatory disclosures in relation to the provisional rating assigned, and in relation to a definitive rating that may be assigned subsequent to the final issuance of the debt, in each case where the transaction structure and terms have not changed prior to the assignment of the definitive rating in a manner that would have affected the rating. For further information please see the ratings tab on the issuer/entity page for the respective issuer on www.moodys.com.For any affected securities or rated entities receiving direct credit support from the primary entity(ies) of this credit rating action, and whose ratings may change as a result of this credit rating action, the associated regulatory disclosures will be those of the guarantor entity. Exceptions to this approach exist for the following disclosures, if applicable to jurisdiction: Ancillary Services, Disclosure to rated entity, Disclosure from rated entity.The rating has been disclosed to the rated entity or its designated agent (s) and issued with no amendment resulting from that disclosure.This rating is solicited. Please refer to Moody’s Policy for Designating and Assigning Unsolicited Credit Ratings available on its website www.moodys.com.Moody’s considers a rated entity or its agent(s) to be participating when it maintains an overall relationship with Moody’s. Unless noted in the Regulatory Disclosures as a Non-Participating Entity, the rated entity is participating and the rated entity or its agent(s) generally provides Moody’s with information for the purposes of its ratings process. Please refer to www.moodys.com for the Regulatory Disclosures for each credit rating action under the ratings tab on the issuer/entity page and for details of Moody’s Policy for Designating Non-Participating Rated Entities.Regulatory disclosures contained in this press release apply to the credit rating and, if applicable, the related rating outlook or rating review.Moody’s general principles for assessing environmental, social and governance (ESG) risks in our credit analysis can be found at http://www.moodys.com/researchdocumentcontentpage.aspx?docid=PBC_1288235.The Global Scale Credit Rating on this Credit Rating Announcement was issued by one of Moody’s affiliates outside the EU and is endorsed by Moody’s Deutschland GmbH, An der Welle 5, Frankfurt am Main 60322, Germany, in accordance with Art.4 paragraph 3 of the Regulation (EC) No 1060/2009 on Credit Rating Agencies. Further information on the EU endorsement status and on the Moody’s office that issued the credit rating is available on www.moodys.com.The Global Scale Credit Rating on this Credit Rating Announcement was issued by one of Moody’s affiliates outside the UK and is endorsed by Moody’s Investors Service Limited, One Canada Square, Canary Wharf, London E14 5FA under the law applicable to credit rating agencies in the UK. Further information on the UK endorsement status and on the Moody’s office that issued the credit rating is available on www.moodys.com.Please see www.moodys.com for any updates on changes to the lead rating analyst and to the Moody’s legal entity that has issued the rating.Please see the ratings tab on the issuer/entity page on www.moodys.com for additional regulatory disclosures for each credit rating.The first name below is the lead rating analyst for this Credit Rating and the last name below is the person primarily responsible for approving this Credit Rating. 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BNY Mellon Wealth Management’s Kirti Naik On Growth-Oriented Digital Transformation + The Importance Of Data-Led Alliances

More than ever before, as marketing continues to be at the forefront of digital transformation, the function must work aggressively to pivot from being a cost center to a true driver of growth. To do this, many critical organizational shifts need to take place ranging from cultural changes, to insights infrastructure build outs that drive better measurement, to tighter alignment across different functional roles in the C-Suite.

With this all in mind, I wanted to speak to a digital innovator known for data-led transformation strategies that instigate growth. I recently spoke with Kirti Naik, Global Head of Marketing & Communications of BNY Mellon Wealth Management. She is a digital marketing pioneer and growth strategist with years of experience at leading financial brands such as OppenheimerFunds (now Invesco), Russell Investments and Citibank. We spoke about everything from marketing’s ever evolving landscape, to the need to always identify ways to help grow the business, even after benchmarks are achieved. Following is a recap of our conversation:

Billee Howard: Great to be speaking with you Kirti. You are a year plus into stepping into your role of driving digital transformation at BNY Mellon Wealth Management. Tell me about your journey and the process that drove it, please. 

Kirti Naik: First of all, thank you for inviting me and our brand to have this discussion. I joined during a very complex time period. The pandemic had really just taken over the world and the U.S. market, and I started in July of 2020. Our company was going through a major transformation at that point and the role of marketing very quickly became quite relevant to the organization in terms of Wealth Management. As an industry, it’s all about high touch premium experiences. It’s all about how we interact with one another in person. Marketing before the pandemic arrived was really viewed as a service and a support function. When I joined, we had just started to pivot to virtual events, figuring out how to best do it, how to implement it, and how do we get clients engaged in it? Because events were really the core to what marketing did to support the wealth management business, the question obviously was how can that be online? 

I quickly read the situation and saw that we weren’t really taking advantage of all the different channels that are available to marketing in order to add value. We not only pivoted to virtual events, but we really also had to look at this new proprietary framework and platform that was being deployed to the market called ‘Active Wealth.’ It’s all about applying the right framework in order to build, sustain and grow your wealth strategy. It’s really important because there are five key practices to the process: investing, borrowing, spending, managing your taxes, and fees. Also, how do you protect your assets and legacy? I was looking at this framework and thought It’s great that we’re pivoting to virtual events as this is a terrific platform for us to do this. But, how do we actually get in front of our clients and educate them? We really shifted our entire strategy from being much more of an on-demand collateral center, to a digital experience that allows us to help customers identify the key strategies that are going to help move business forward. 

Howard: You and I recently talked about best practices for CMO/CTO alignment and building an organization that is data-led. In fact, you mentioned you formed a close relationship with your CTO on your first day. Tell me more.

Naik: I come from a digital marketing background. I was doing digital before it was even seen as a table stakes requirement in most brands. Because of my history, it was really important for me to walk in day one and identify who are the people that are driving this company forward in terms of data, technology, information and data gathering. I really integrated myself into the processes that my CTO and CIO were building for wealth. I knew immediately that I wanted marketing to partner with them to first and foremost, elevate what they were doing already, but then also work to identify solutions to drive the business forward. 

It was really important that marketing was not working in a vacuum, and I spent many weeks with them, not only from an operational and financial standpoint, but a collaborative one, that would allow us to work together to have quick wins in the short term, but then also build a strategy for the long term. Within the first three months of me joining and aligning myself with the right digital and technology constituents, we were able to build a business case for investment in marketing technology, as well as get the right kind of support structure in place so that I could start to pivot our organization to absorb digital. You can’t do this alone as marketing, you need the help of operations and technology to implement on your ideas.  We’ve actually expanded that remit tenfold this year and are now working hand-in-hand with the same constituents to build towards 2022 and beyond. 

Howard:  That is a great answer, and I think it will be very instructive because many people are struggling with a lot of what you’re talking about. With that in mind, I would love your perspective on another current big challenge: going from personalized, to individualized, in a way that scales commercial intimacy. Can you tell me your thoughts about that? 

Naik: If any segment requires individualization, it is the ultra-high net worth segment. These are very, very important investors in our marketplace. These are people who are driving companies, creating jobs, donating to charity, launching and giving grants to those who need it. It’s a really important population that we not only serve but also partner with in different capacities. We have to be very careful and judicious in our process and approach to ensure that we are always very delicate and surgical in how we promote ourselves and our offerings. Digital is allowing us to do that in a very concerted and scalable fashion. Now what I mean by that is it’s not about us going out and just placing banner ads all over the internet or blasting emails for no reason. 

It is really about taking elements of behavioral targeting and having that data collected in a meaningful way. It’s about applying some of those elements of algorithm-based data and then really identifying overlapping needs of these constituents and personas. We also partner very closely with sales. The way we’ve done it is really to partner closely with the client facing strategist, the wealth managers, complementing them to help them open the door to create meaningful interactions. That’s where I think the power comes in. It’s not in micro segmentation, or the spray and pray model. There is a balance needed between the two to approach your clients so it’s truly personalized and they feel like we can advise them on what they need the most, at the right time.  

Howard: Lastly, we spoke about marketing moving from a cost center to a driver of hypergrowth. Talk to me about best practices around this idea, particularly as you’ve used marketing to bring in a large amount of assets since stepping into your role. 

Naik: I think marketing has always been seen as a complement to driving visibility, generally speaking, and specifically the wealth management industry has been going through a massive transformation, as a sector of the larger financial services industry. Wealth management firms have to be able to embrace new age competencies. Those include technology, social dynamics, new ecosystem players and even the rise of different digital channels and assets. We’ve got to understand that the investor population is changing rapidly. We’ve got the baby boomers and the Gen Xers, but now we’ve also got the millennials and Gen Zers. All of them have distinct needs. Yes, it’s essential that we truly understand who we’re talking to and what we want to market to them. Frankly, marketing should be one of the most powerful business levers to drive measurable hyper growth. 

To achieve that vision, we have started to identify mechanisms for number one, measuring the efficacy of what we do always. That’s the first rule of thumb that I have brought into every organization. You have to prove your value and you do it by driving strategy. Number two, how do you equip the field, the sales teams with new opportunities? It absolutely must always be about that piece of it. People have often told me that in B2B, marketing can’t drive leads. That’s ridiculous. Yes, we should be helping you with all the tools you need, your different collateral, but marketing should be doing so much more than that. I do think it’s upon us as marketers to figure out how do we create demand.  Number three, I think it comes down to client experience. We have to empower the client facing folks and really elevate the value of online experiences. Therefore, we should always be thinking about how do we leverage traditional owned, earned digital, all the different channels that are at our disposable to drive the optimal client experience. 

At BNY Mellon Wealth Management, a recent and powerful example I can share in demonstrating how we leveraged all these channels is the launch of our Active Wealth Accelerator. It is a commercially available, interactive, educational and immersive platform. The Active Wealth Accelerator is a mobile and desktop experience, easily sharable via QR code and targeted to prospective clients to help them assess their wealth strategy through a series of 15 questions tied to our five Active Wealth practices. Based on the answers, a customized recommendation is presented, showcasing the investor’s strengths and opportunities across Active Wealth, and promotes corresponding content to help unlock their financial potential. The value of the tool is it helps individuals have a better understanding of their wealth needs, along with how to ask the right questions of themselves and advisors at the end of the day.