Envestnet Takes Stake in Sallie Krawcheck’s Ellevest

Wealthtech supplier Envestnet now has an possession stake in female-targeted automated assistance platform Ellevest, according to regulatory filings released around the weekend. This financial investment did not give publicly traded Envestnet a controlling stake in the six-year-aged privately held Ellevest, which will carry on to be operate by co-founder and CEO Sallie Krawcheck. The filing also indicated that the Lender of Montreal took an ownership stake in the business.

“As element of our mission to assist advisors and their consumers with the solutions, intelligence and technological know-how to accomplish an Smart Economical Lifestyle, we are enthusiastic to be partnering with Ellevest to further more boost our usually-on economic wellness ecosystem,” stated Abundant Aneser, Envestnet’s chief system officer. “We believe in supporting all less than-represented marketplaces and Ellevest’s function to empower ladies is a great enhance to our ambitions and values.”

Envestnet’s “partnership” will involve coaching for Ellevest customers. Ellevest is giving accessibility to Envestnet-affiliated government coaching and fiscal setting up packages, in accordance to supplies on the firm’s web-site. Ellevest is offering Envestnet-affiliated govt coaching for as a lot as $2,499.00 for six periods of coaching, even though fiscal arranging is staying presented for as much as $1,999.20 for two classes of setting up.

In November 2020, Allianz Daily life Insurance plan Corporation of North America announced its very own financial commitment of $7.5 million in Ellevest, component of a $12.3 million extension of Ellevest’s Collection A funding round. In the initially section of the Sequence A, which closed in March 2019, Ellevest elevated $33 million. Traders involved Salesforce Ventures and Morningstar. By November 2020, the business had raised a full of $92 million in funding.

Envestnet did not address the dimension of its investment or more anticipations about it, together with no matter whether the business would be receiving any command about the course of the agency. Ellevest did not return a ask for for remark.

It’s not the initially expense Envestnet has produced in automated suggestions. In 2015 the business bought Upside, a system with ties to Ritholtz Prosperity Administration, for an undisclosed sum. At the time the acquisition was known as “a great match” by Upside co-founder Juney Ham.

Last yr Envestnet bought Harvest Cost savings & Wealth Systems, an automatic aims-based microsavings system. The offer, for an undisclosed sum, was meant to bolster Envestnet’s “financial wellness” ecosystem, according to a organization press release.

Envestnet characterized each offers as effective for advisors and mentioned that they had been built to assist advisors contend with application-dependent automatic guidance providers.

Ellevest now has additional than $1 billion in AUM, with filings indicating it has 110,300 accounts and 125 superior-web-worthy of shoppers. 3 many years in the past, Ellevest had just $283 million in AUM. It was adding new investors, like PayPal, previous Government Chairman of Google and Alphabet Eric Schmidt, and Valerie Jarrett, a previous advisor to President Obama and author of Discovering My Voice

Therefore much, Ellevest has managed to stay clear of closures that have struck rivals like Hedgeable and female-focused WorthFM. Considering that 2019, the firm has focused on economic education, developing its person base, strengthening its technological know-how and growing its product or service groups.


Editor’s be aware: Following the publication of this tale, Ellevest spokesperson Ashley Farrow Brenner contacted WealthManagement.com, stating that a reference on its web page to an “Envestnet 1:1 Coaching” offering was “a test webpage not supposed for exterior audiences. There are no items that we are offering together.” The webpage, which was indexed by look for engines, has because been removed. 

Minnie Arwood

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