Ebike subscription company Dance adds chief financial officer Tobias Jordan to its executive team

The seasoned finance professional joins as the firm displays consumer curiosity in new micromobility products throughout Europe

BERLIN – Jan. 25, 2022 – Dance, the ebike subscription company focused to creating sustainable transportation uncomplicated and practical, now announced that Tobias Jordan is joining the executive workforce as chief monetary officer in a new position for the micromobility startup. This milestone follows launching a pilot in Hamburg, Germany in December 2021 and following the service’s start in Berlin in September 2021.
Jordan arrives to Dance with more than 20 yrs of encounter in intercontinental financial investment banking from numerous roles at Credit score Suisse, like most lately serving as the finance firm’s EMEA head of technological know-how-enabled products and services banking. Earlier, he put in 14 decades in the U.S. exactly where he was dependable for internet financial commitment banking. Through his tenure, he advised large-expansion technologies firms that designed into multibillion greenback, sector-main players in the personal and community marketplace.

Escalating the motion
“We’re a startup with worldwide ambitions, and welcoming an govt team member with two a long time of fiscal working experience all around the entire world with know-how businesses is good as we prepare for enlargement in 2022 and past,” claimed Eric Quidenus-Wahlforss, CEO and cofounder of Dance. “Tobias will come to Dance with a builder’s frame of mind, and I’m pleased to welcome him to our mission of developing cleaner, much more sustainable towns,” Quidenus-Wahlforss included.
“I am seeking ahead to creating and scaling Dance’s finance purpose to permit the company’s advancement,” reported Tobias Jordan, Dance’s recently appointed main monetary officer. “In university, I worked as a bike mechanic for a biking tour operator and because then, have experienced a lifelong passion for biking. By producing it much easier for far more individuals to select an ebike for their day-to-day mobility desires, we can make cities far better spots to live – and as a team we can make that eyesight a fact,” Jordan observed.

Ebikes’s rising recognition paired with purchaser hesitation about traditional possession
Jordan joins the organization as additional consumers look to alternate transportation selections as the world-wide pandemic proceeds to adjust our culture 40 percent of Europeans have pointed out they want to test an ebike owing to COVID-19.
In addition, in a study* carried out by Dance and Wakefield Study in four big European international locations, consumers identify the positive aspects of ebike usage – and burgeoning fascination in a membership option in distinction to conventional ownership or rental:

  • 71 {21df340e03e388cc75c411746d1a214f72c176b221768b7ada42b4d751988996} want to move to a commuting selection that enables them to have a more healthy life style like making use of an ebike, but 61 percent wished the process of getting a bicycle was much easier

  • 41 percent of current bike house owners expressed concern about the price tag of ownership further than the preliminary order price tag 86 percent noted they have experienced to make surprising payments to manage/maintenance a bicycle – investing an normal of 147 Euros to keep a common bicycle

  • At the similar time, lots of cited numerous good reasons for contemplating ebike – significantly less physical work essential to entire daily journeys (49 per cent), can ride more time distances as when compared to a frequent bicycle (34 percent) and far more environmentally friendly when compared to other vehicles (29 p.c)

  • 32 p.c mentioned they have been most likely to enroll for an ebike membership services.

Dance at present provides customers in Berlin and Hamburg a complete-services strategy to ebikes: for a regular monthly rate, associates get their very own distinct ebike upkeep, repairs and theft coverage are provided with membership. To study additional, take a look at dance.co.


*​​The Dance – Ebike Study was done by Wakefield Research between 2400 full normal individuals residing in or in close proximity to key towns with 600 each individual in the following marketplaces: Austria, The Netherlands, France, and Germany, involving December 2nd and December 15th, 2021, using an e mail invitation and an on the web study.

Dance is a quality ebike membership support based mostly in Berlin. The company’s mission is to make much more livable towns centered about communities of folks, not site visitors. Dance brings together uncomplicated-to-use companies with a fantastically developed ebike, elevating day-to-day transportation into a joyful, wholesome and sustainable act. A every month membership cost gives flexibility for members who want to test a new way to commute outside the house of motor vehicle ownership. Dance’s company is at present live in Berlin and Hamburg and was started by SoundCloud founders Eric Quidenus-Wahlforss and Alexander Ljung, jointly with the co-founder of Jimdo, Christian Springub. Traders consist of BlueYard, HV Cash and Eurazeo.

Minnie Arwood

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